X Expands AI Chatbot Grok to Free Users with Limited Access

Introduction

Social network X, owned by Elon Musk, appears to be expanding access to its AI chatbot Grok—developed by Musk’s AI company, xAI—to users outside its premium subscriber base. Previously exclusive to paying members, Grok is reportedly being tested for free user access in specific regions, marking a shift in X’s strategy for reaching a broader user base.

Grok’s Limited Free Access: Current Scope and Restrictions

Over the weekend, various app researchers and X users reported sightings of a free version of Grok available in select regions. TechCrunch confirmed that X is currently testing access to Grok for free users in New Zealand, a significant step in expanding the chatbot’s availability.

However, the free access comes with restrictions. According to X researcher Swak, free users are limited to:

• 10 queries per two hours on the Grok-2 model,
• 20 queries per two hours on the Grok-2 mini model, and
• 3 image analysis questions per day.

To be eligible for free access to Grok, accounts must meet specific criteria, including being at least seven days old and linked to a verified phone number.

Enhanced Features of Grok-2

The latest Grok-2 model, released by xAI in August, brought expanded functionality with image generation and understanding capabilities. Supported by Black Forest Labs’ FLUX.1 model, Grok-2 provides diverse functionalities, from image analysis to advanced conversational interactions. Originally, these premium features were only available to X’s Premium and Premium+ users, but are now accessible on a limited basis for free users.

Competitive Strategy: Aiming for Growth and Market Positioning

By opening Grok up to free users, xAI is likely aiming to accelerate user feedback and scale usage, positioning the chatbot as a contender against established AI chatbots like OpenAI’s ChatGPT, Anthropic’s Claude, and Google’s Gemini. Offering a limited free version could give xAI critical insights to refine Grok, while broadening its appeal to attract a wider audience on the X platform.

Fundraising Plans and Future Development

Last month, The Wall Street Journal reported that xAI is in talks to raise several billion dollars at a projected valuation of $40 billion. Such funds could help the company strengthen Grok’s capabilities and scale up its infrastructure, making it better equipped to compete in the AI chatbot market.

Conclusion

As Social Network X tests Grok’s availability for free users, it could signal a turning point in its AI strategy. Providing limited access to Grok for a wider audience reflects xAI’s goals of expanding reach and accelerating product development, while competing with established AI solutions. Whether this trial leads to broader access remains to be seen, but it undoubtedly brings Musk’s xAI one step closer to challenging major players in the AI chatbot landscape.

For more insights into AI chatbots and their development, check out our articles on Anthropic’s Claude updates and ElevenLabs’ conversational AI bot builder.

Additionally, explore our coverage on OpenAI’s latest AI agent and the ethical dilemmas of AI agents