If you’re like most people, you’ve had your friends, parents, and relatives tell you that you need to go to college so you have something to fall back on.

I don’t know about you, but when I look at the options available to most undergraduate and graduate students, I don’t necessarily see those options as worthy of distracting you by taking the focus away from your primary life goals.

I went to class, and I followed the rules by going to class and doing my homework.

During my sophomore year, I selected Sociology as my major, because at the time, I was genuinely interested in pursuing a career in social work. When I selected my major, no one told me what my earning potential would be, or lack thereof for that matter.

The reality is, most colleges are failing their students by not providing the cutting-edge education needed to be successful in the current economy or prepared for the future of work.

This was the problem I faced 14 years ago, and millions of graduates across the United States have experienced the same.

In fact, it was a problem when your parents graduated from college too.

If you follow Ray Dalio, Robert Kiyosaki, or any other financial expert, they will tell you that if you rely solely on what is being taught in our traditional education system every year, you have no chance of achieving financal success, and you will not live life on your terms.

As a person that graduated from college and worked at very successful institutions, struggling financially is embarrassing, especially when you believe you’ve followed all the rules.

I’m here to tell you one thing:

You Don’t Need A Plan B.

You will not achieve long-term success and fulfillment in life if you’re committed to making sure you have something to fall back on.

However, working for someone else as an employee shouldn’t be your exclusive plan.

How do you address that?

You need to design a Plan A that includes your personal, emotional, professional, and recreational ambitions.

These ambitions should be integrated, not treated as separate tracks.

You should be building a life strategy that includes all of your goals and then build relationships, opportunities, and economic models that will support your personal ambitions, interests, and values.

The reason most people fail financially after college is that they plan to get a job, without considering what their real personal, financial, and professional goals are, along with all of the social and financial threats standing between them and their goals.

You don’t want to wait until you’re 65 years old to find out you don’t have enough income to live a comfortable lifestyle.

Define the opportunities you’re attracted to, and start building out your life strategy, NOW.

Think about how you might use your current career to develop relationships in the industries you want to work or own businesses within. Consider where you might volunteer in your spare time so you can add value, while also positioning yourself to establish your professional image and brand.

Take the time to write down the values of the people you want to surround yourself with. Reach out to people you respect, that are living the life you want to live, and interview them.

Ask yourself, what are your values? Who do you want to serve with your talent? What industries fit your interests, passions, and capabilities?

If you don’t take the time to define who you are, what you want, what values you want to live by, and what industries you want to participate in, your working years will come to an end and you will find yourself scrambling.

It’s the 21st century.

You shouldn’t invest 40 years of your life into your career only to get to the end of it and have regrets about how you invested your time.

That’s what most people do and it doesn’t end well.

You’re worth more than that, and it’s sad that people keep telling you to be happy and satisfied you have a job.

You need a strategy for life that will allow you to build a life brighter and brighter, year after year, long after you are done pursuing your education. The only way to effectively do that is to first design the life you want to have and then leverage your education, scholarships, partnerships, and relationships to achieve the results you want.

Don’t look for a Plan B.

Build A Strategy.